From John Kremer’s Book Marketing Update eNewsletter, Sept 30th issue:
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Here is a very interesting excerpt from Chris Anderson’s bestseller, The Long Tail:
The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Consider the implications: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are. In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity.
Do you get it? Even if you can’t get your book distributed via bookstores, you can sell more books than many titles now sold via retail stores. You just have to find the long tail that fits your book and the audience for it.
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There’s so much push to get one’s book in the top 10 of whatever list, that we often loose site of reality. It doesn’t matter if it’s in the top 10, nor even the top 130,000. What matters is that it sells - and there’s 100’s of ways of doing that.
For more tips from John Kremer, visit his website.